Renting a car quick and easy. Car4U is convinced that knowledge is the base of a well informed customer. Marco van der Hoeve started building a system that compares different rental companies based on the costumer requests. Besides collecting data there was also a need for a comprehensive costumer strategy and a better interface design that felt more like an app.
It was important that potential customers understand that information results into better choices and saves money. This requires new and improved interface that doesn't overwhelm people with data.
Car4U - Car rentals
Website, app, platform
UIX, Design, Development
Designing a new website for Car4U with all the requests in mind was quite a challenge. It was important to be focused on the costumer and look for the right balance between information and design. It was also important that customers didn't get overwhelmed with data. To solve these issues we created a simple to use search filter that lets customers find the car that they are interested in and compare it to others.
Strategy & Interface Design