For the people that have an eye for detail, James Tailoring is famous to people that live in Amsterdam. It is a timeless experience in a beautiful building from 1685. Breathtaking craftsmanship and a huge collection of buttons and fabrics. It keeps costumers coming back for more with the personal relationship that is being built over the years, it becomes a unique experience every time you visit.
To give the brand a online presence it was necessary to rethink how to tell the story of James Tailoring in a modern way. With a clear colour scheme that would standout from other companies. The visual style is focusing on craftsmanship and quality. Because their costumers are not heavy computer users it was very important to keep the UIX simple and basic.
UIX, Design, Development
Creating an online identity that gives people an impression of products was a challenge. Also the business has been doing their craft in the same way for more than 100 years so you want to translate this tradition and experience to the website. Optimized for phones, tablets and desktops because it was important to create a seamless experience regardless of the device you use.
Strategy, Front-end Designer