Academy Movement is a non-profit school, who is trying to help on a small scale teaching children about art and culture. Convinced that participating in art is the best foundation for a vibrant society that understand that education should be available for everyone. To promote this idea even more there was a better branding and strategy created to reach a wider audience.
The idea was to create movement based on colours depending on the subject of the page. You have different colours per page to create a link between different subjects. Besides color we also used image material to give a sense of involvement with the content. This created a better understanding of what students can expect.
Website, Local App
UIX, Design, Development
The new company identity was also pushed online to make the experience of the brand seamless. We decided to put every page in a standard layout. Within this layout we designed a personal page with color, image and text. As a result every page feels familiar without becoming boring. There is also a local app that is available on iPads for students on location. This started as a small project on the side but turned into a huge success. Currently it is possible to signup or sign-out of lessons and get more information on new projects that are starting. In the back-end it gives the organization a good insight in what is popular. We are also looking into the possibility to add more features that we can add into the app.
Strategy, Front-end developer