A look behind the curtain

Autophantis is proud of the success they achieved in promoting their killer app. Their winning strategy is all about crafting a user experience that emphasizes action and engagement.

The landing page is designed to grab users attention and guide them seamlessly through the rental process, with clear calls to action at every step. As they search for the perfect vehicle, the website highlights the unique features of each vehicle with in-depth details that are both informative and visually engaging.

To keep users engaged throughout the rental process, we utilized eye-catching illustrations and experimented with different grid alignments to create pages that really stand out. The result is a distinctive and compelling user experience that keeps our customers coming back for more.

Finding the right balance

After finalizing the typography, we moved onto selecting a color palette. We wanted to create a balance between the energetic and fun side of renting a vehicle and the professionalism required for a secure and trustworthy transaction. We ultimately decided on a bright pinkish color scheme paired with a neutral gray for contrast.

To further enhance the user experience, we also focused on creating a consistent design language throughout the entire application. This involved creating a set of reusable UI components such as buttons, form inputs, and icons, which allowed us to maintain a cohesive visual identity across all pages and features.

In addition to visual design, we also put a lot of thought into the user interface and user experience design. We wanted to make sure that the process of finding and renting a vehicle was as simple and intuitive as possible, so we conducted extensive user testing to identify pain points and areas for improvement.

Overall, our goal was to create a visual identity and user experience that would make Autphant stand out in a crowded market while also building trust with potential customers through a professional and secure design.

Fresh coat of paint

In the highly competitive car rental sector, we understood the importance of standing out to succeed. To achieve this, we drew inspiration from the colors used in outdoor adventures and incorporated them into our color palette. The result is a unique combination of vibrant pink and bright green that creates an exciting and clear visual identity, setting us apart from our competitors.

Furthermore, we made sure that our visual identity was consistent across all our branding materials, including our website, social media, and advertising. This consistency helped to establish a strong and memorable brand image in the minds of our potential customers.

Overall, our unique color palette, strong brand voice, and consistent visual identity have helped us to differentiate ourselves from our competitors and establish a strong brand presence in the car rental industry.