Great ambitions

We were initially approached by Mark Windman, the Founder & CEO of the company, to redesign their website. However, during our first meeting with him, we quickly realized that he had more ambitious goals in mind. He expressed his desire to not only revamp the website's design, but to also develop a solution within the website that would allow customers to easily access and understand their billing and services.

As we delved deeper into the project, we worked closely with Mark and his team to understand their requirements and come up with a solution that would not only meet their immediate needs but also set them up for future growth. We collaborated on every aspect of the project, from the user experience and interface design to the development of the billing and services platform.

Throughout the process, we remained committed to delivering a product that not only looked great but also provided real value to the company and its customers. We were excited to work on such an ambitious project and were proud to see the end result exceed Mark's expectations.

First things First

Before starting any design or development work, it's crucial to have a deep understanding of the client's sector and their unique value proposition. At Tedula, we took the time to gather insights and information by talking to employees and listening to customer stories. By doing so, we were able to identify what makes Tedula stand out and what their customers value most about their services.

It quickly became apparent that Tedula's work is essential to their customers, and their team is incredibly passionate about what they do. Our goal was to ensure that the website design and user experience accurately reflected this sense of importance and dedication. We wanted to create a website that not only looked great but also conveyed the significance of their work and made it easy for visitors to understand the services that Tedula provides.

This deep understanding of the client's sector allowed us to create a starting point for our design and development process. We were able to create a roadmap that aligned with the client's goals and objectives and ensure that the end result would meet their needs and exceed their expectations.

People and Technology

The focus on people is what sets Tedula apart from many technology companies. They prioritize the human experience and understand that technology is meant to serve people, not the other way around. We fully embraced this philosophy and made sure to reflect it in the website redesign.

In addition to providing information about their services, we also created a blog section that showcases the people behind the company. By sharing their stories, we aimed to build a connection between Tedula and its users, and give them a better understanding of the company's values and culture.

But we didn't stop there. We also developed a custom dashboard for existing customers, allowing them to log in and view their billing and service documentation all in one place. This made it easier for customers to stay on top of their accounts and manage their services with Tedula.

Overall, our goal was to create a website that not only showcased Tedula's services but also reflected their commitment to putting people first. We wanted to make it easy for users to understand the company's mission and values, and to provide a seamless experience for both potential and existing customers.

The result

As part of the launch, we developed a targeted newsletter campaign to inform existing customers about the new online portal where they could access their invoices and related documents. We crafted a compelling message highlighting the convenience and time-saving benefits of the portal, which resonated well with the customers.

To our surprise, within the first month of the launch, 63% of customers had signed up for the portal, exceeding our initial estimate of 34% based on user feedback. This was a remarkable achievement, and it had an immediate impact on the business. By enabling customers to self-serve and access their billing information online, we reduced the burden on the account management team, freeing up a total of 340 hours in the first month alone.

The success of the campaign not only saved time and resources but also demonstrated the effectiveness of targeted and personalized communication with customers. We continued to leverage this strategy to keep the customers informed about new products and services and to build a stronger relationship with them.